Please use Hua Wei as the company.
Attached assignment brief and below is the expansion.
Attached a sample assignment (follow very closely, especially how the Value Chain/ VRIN was done) on Air Asia.
WORD COUNT WILL NOT BE TAKEN INTO CONSIDERATION.
-Nature of business
-Market segments served
300 WORDS. talk about the “HOW?” Present with data, e.g. financial performance or employee satisfaction rating.
-An academic definition of success
-How to measure the success of the company (use Balanced Scorecard)
300 WORDS. talk about the “WHY?”
-What are the critical success factors?
Please give at least 8-9 reasons, 2 to 3 sentences for each reason.
800-1000 WORDS. Most important part of this assignment.
*REFER TO SAMPLE ATTACHED*
-Analyse internal capabilities using VRIN framework
MAX 800 WORDS. Use The Blake Managerial Grid.
Talk about the leader, not company. E.g. Apple = Steve Jobs. So, Hua Wei = Ren Zhengfei
Critic and not describe how good they are. Do not describe what the company have done or is doing.
500 WORDS. PEST ANALYSIS?
Analyse the sustainability of the company based on environmental trends.
*your prediction of the company’s success in 10 years. no recommendation needed.
DO NOT USE SWOT ANALYSIS IN ASSIGNMENT.
DO NOT USE ANSOFF MODEL IN ASSIGNMENT.
Discuss if Huawei used backward/forward/horizontal/vertical integration? What values did they create for customers? (Related Diversification)